“Today, the bar for good user experiences (UX) is higher than ever before. People expect more than just a functional product; delivering a poor experience is no longer an option. With the barriers to software creation being lower than ever before, the key differentiator in the market is no longer the mere existence of a feature but the experience of using a system or service. For experience-driven companies, this differentiation in UX leads to more efficient development cycles and better business value.”
_ Nicholas Tenhue, User Experience Manager