Newsletter October 2022

A Diamond in Emotional Footprint

A couple of weeks ago I was visiting our brand new R&D labs in Ostrava and I had the chance to spend some time with our amazing team that everyday pushes the boundaries of what is possible a bit ahead (well, sounds like a proud statement, right?).

At that time I heard the news that Newired has been recognised as Champion in Emotional Footprint by Software Reviews (details here).

In the overall euphoria that followed, there was a provocative sentence that bounced in my ears: “do we risk getting bored by such continuous awards?”. Of course, everyone was laughing at such a statement, me being probably the first. On the road back home and in the following days, from time to time my head went back to that sentence, followed by these questions: “what does really Emotional Footprint mean?” and “what should we do to ensure that this will stay in future?”.

Emotional footprint sounds as an esoteric, maybe fuzzy, state of mind that we normally connect to art or, better, to the feelings that a masterpiece or a landscape or a sunset generate in our mind. How can this be connected to software, bits, bytes and pixels? To get the answer, I’ve been digging into the details of the report.

I discovered that “Emotional footprint” is based on Respectful, Efficient, Caring and Effective service experience, on Integrity, on Friendly Policies, Trustworthy and Fair ability to resolve conflicts. Is fuelled by Generous, Transparent and Friendly negotiations that put Client’s interest first. Is boosted by the ability to deliver a Continually Improving and Inspiring Strategy and Innovation. Last but not least, the Emotional Footprint shines if the product is considered Reliable, Enables Productivity, Enhances the Performances and Protects Security.

Not really just Emotional, right? Sounds like a very professional collection of real facts and feelings.

In all of the areas listed above, Newired leads in the survey of real users collected by Software Reviews. Ensuring that this will last for a long time is not easy at all, but I want to ensure that nobody in Newired will get bored while striving more and more to maintain and consolidate this Emotional leadership.

Well done, Champions!

Stefano Rizzo
CEO, Newired

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Key features of Newired 22.3:

Newired Analytics:

[Default] No user tracking
Anonymous analytics
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“Journey has stopped” Notification: popup notification for your end-users;

Auto-Hide Newired Status Bar: enable it if it’s disrupting the user’s screen;

Site-specific User Experience Levels: you can now define your own list for skill levels.

Learn all details about the New Capabilities in Newired 22.3 – Join the Roundtable WEBINAR

Loredana Staicu
Marketing Manager, Newired

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