User Experience Archives - Page 2 of 2

28 Jun, 19

Digital transformation, Technology, User Experience

Why do the most successful companies think that it is important to improve the Digital Customer experience?

Written by Frank Schroeder and Lucia Manetti Nowadays there are multiple disciplines in the digital field focused on users. Whenever users are customers as well, we are talking about Digital Customer Experience, Before we think about it, let’s think about the topic from a wider perspective, following some definitions for Customer Experience CX from Wikipedia, […]

27 Sep, 17

User Experience

Current usability ROI is so stupendously big (spend 10% to gain 83%)

Spending 10% of your development budget on usability should improve your conversion rate by 83% _Jakob Nielsen According to usability and UX guru Jakob Nielsen, investment in user experience over the next 20 years will be essential to remain competitive. However, the typical approaches to such improvements can be costly. UX matters but… Buying new […]

User Experience

Empathy: a means, not an end

“Empathy is going to be the critical component in a design evolution that leads to a world where everyone designs — and our roles as design practitioners become more of facilitation than problem solving. Certainly we’re not there yet — our ‘users’ and ‘clients’ still need us to help design better experiences for others because […]

User Experience

Customer Experience meets User Experience

“The challenge is that Customer Experience programs are often data rich, but information poor. User Experience can help Customer Experience interpret that data and design an experience that ultimately solves the problems their data identified.” _Corinne Wayshak, Chief Experience Officer